Consumer & CRM Analytics
Many companies claim to be consumer centric but many basic questions regarding consumer data base are lacking of answers. I help you though descriptive analytics to make an assesment of your current data base and define actions based on the results.
BUSINESS UNDERSTANDING
Together we go thorugh your business, your consumer touch points, and we identify areas you'd like to understand better. We translate your questions into data needs.
DATA AVAILABILITY & QUALITY
I evaluate the data that's available, identify quality & completeness issues. I make a list of areas of improvement but don't let this to stop the rest of the work. This step is to be aware of the limitations of the analysis.
CONSUMER DRIVER TREE
Many times a basic descriptive analysis is more useful than a complicated segmentation model. I help you understand which are the consumers that are driving your business results.
CRM STRATEGY DEFINITION
With the result of the descriptive analysis we can work together with your CRM team, on the areas that need improvement and different actions that could help increase consumer engagement.